Case study
Southern Electronics Pvt Ltd (SEONICS) is a leading engineering organization specializing in fire protection systems and aerospace and defense solutions. As one of India’s largest engineering companies, SEONICS boasts an enviable clientele, including esteemed entities such as BEML, Delhi Metro, ACC Cement, Indian Air Force, ISRO, along with international giants like ABB and Volvo.
Funds Raised
Return on Ad Spend (RoAS)
Increase in Organic
Engagement
Given the critical nature of the safety systems in focus, we adopted a straightforward communication strategy. Using simple and accessible language ensured the message was easy to understand for the target audience, which primarily included laypeople. Our aim was to demystify the technology and highlight its life-saving significance.
To address the issue effectively, we developed a strategic, phased approach:
We created a series of six short explainer-style videos that showcased the functionality and importance of various SEONICS safety systems. These videos offered clear and direct communication to resonate with the audience. The featured products included: Seat Belt Reminder, Audio-Visual Alarm, Auto Dipper System, Fatigue Monitoring System, Fire Detection and Suppression Rear View Camera System
The videos became a cornerstone of SEONICS’ marketing strategy, utilized extensively on their website, at corporate fairs, and other public forums. This enhanced the brand’s outreach, improved public perception, and significantly raised awareness about their advanced safety systems. The campaign successfully positioned SEONICS as a trusted leader in fire protection and safety solutions.
This project exemplifies how clear, concise, and user-focused video content can make complex safety systems accessible to a wider audience. By bridging the gap between technical expertise and public understanding, the campaign not only boosted SEONICS’ visibility but also reinforced their reputation as a pioneer in engineering safety innovations.
Denso Kirloskar
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Southern Electronics Bangalore, a leader in electronic components, aimed to attract talent and customers by promoting a safe and engaging workplace.Southern Electronics Bangalore
4200%
Return on
Campaign Investment