Case study

Basil Woods Institutions, Hyderabad

A K-12 initiative by ISKCON, nurturing not just academics but also the spiritual quotient of every child.

The campaign centered on highlighting the unique selling points (USPs) of Basil Woods’ teaching methodologies. As a new entrant in Hyderabad, gaining trust was a key challenge. To address this, the campaign leveraged the strong reputation of Basil Woods Schools established in other cities, known for their high rankings and parental trust. This approach positioned the Hyderabad branch as part of an already credible educational brand.

Primary Goal

Build awareness about the newly established school under the aegis of the Hare Krishna Movement.

Ultimate Goal

Drive admissions across various grades for the upcoming academic year.

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Basil Woods School campaign proved

The video assets created for Basil Woods School played a pivotal role in establishing the school’s identity in a competitive market. By showcasing its unique values and teaching methodologies, the campaign not only attracted immediate interest but also set a strong foundation for the school’s growth. This project exemplifies how storytelling and innovative content can drive tangible results for new educational ventures.

A Campaign Beyond the Ordinary

Children became the storytellers, giving parents a heartfelt glimpse into life at Basil Woods.

Ad Film

To break away from typical school campaigns, we created a fresh concept featuring children as the main storytellers. The film takes viewers through their daily experiences at Basil Woods, building an emotional connection with parents and showing what makes the school truly special.

Results

The film generated tremendous engagement, effectively showcasing the school’s strengths and values. Organic traction on social media, supported by paid campaigns, amplified visibility and led to a strong response with over 200 new admissions in the following academic year.

Social Awareness Film

As a follow-up, we produced Green Warrior, a social awareness video that encouraged students to dream big and act responsibly. It reflected Basil Woods’ focus on holistic growth, inspiring environmental awareness and reinforcing its core educational values.