Case study
Save Tungabhadra, a dedicated NGO, approached us with a monumental task to spearhead a campaign for the welfare of lakhs of people dependent on the mighty Tungabhadra River in northern Karnataka.
The NGO sought to address critical environmental challenges, protect the resources of dams built along the river, and improve water management through public support and community mobilization.
Views in 1.5 months
Volunteer Support Generated
Increase in Organic Engagement
Advocation to protect the dam resources and construct reservoirs to channelise the water bodies for effective utilisation
At the heart of the campaign was the need to connect with people by highlighting the river’s profound impact on their lives. Our approach combined storytelling with powerful visuals to create a meaningful and lasting impression.
A mix of branding assets, social media posts, and video content was designed to inform, engage, and inspire action.
Strategically targeted campaigns were launched across Google and partnered platforms to reach a wide audience, generate awareness, and mobilize volunteers and contributors.
We prioritized sharing authentic stories of farmers and local communities directly affected by the deteriorating state of the Tungabhadra River. These stories served as a poignant reminder of the urgency of saving the river.
A mix of branding assets, social media posts, and video content was designed to inform, engage, and inspire action.
Strategically targeted campaigns were launched across Google and partnered platforms to reach a wide audience, generate awareness, and mobilize volunteers and contributors.
We prioritized sharing authentic stories of farmers and local communities directly affected by the deteriorating state of the Tungabhadra River. These stories served as a poignant reminder of the urgency of saving the river.
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Given the scale of the issue, video content emerged as the most effective medium to achieve widespread reach and engagement. The content strategy included
The stories of affected farmers and locals resonated deeply, fostering a sense of urgency among the audience to take action. Volunteer Mobilization Over 1,000 volunteers signed up to actively contribute to the Save Tungabhadra movement.
Stories of Individuals: These personal narratives created a strong emotional connection with viewers, helping them empathize with those directly affected by the river's deteriorating state.
The Bigger Picture: By addressing the broader implications of the issue, the campaign appealed to the rational side of the audience, showcasing the far-reaching impacts of neglecting the Tungabhadra River.
The Save Tungabhadra campaign proved to be a resounding success, not only in raising awareness but also in mobilizing actionable support for a cause of immense importance. By leveraging impactful storytelling, strategic content distribution, and the power of community, we were able to drive meaningful change and create a lasting impact on the lives of those dependent on the Tungabhadra River.
Avatar Studios is your partner in the Digital Space. We collaborate with you to create value in Video Production, Brand Services, Graphic Design, Digital Marketing, Photography & Online presence.
Denso Kirloskar
Setting new educational standards
Basil Woods Hyderabad's strategic narrative and engaging content drive the school’s vision forward, shaping the educational future
Simplify complex concepts with creative explainer videos from Avatar Studios.Simplify complex concepts with creative explainer videos from Avatar Studios. Simplify complex concepts with creative explainer videos from Avatar Studios.
Simplify complex concepts with creative explainer videos from Avatar Studios.Simplify complex concepts with creative explainer videos from Avatar Studios. Simplify complex concepts with creative explainer videos from Avatar Studios.
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A small river named Duden flows by their place and supplies it with the necessary regelialia.
It is a paradisematic country, in which
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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Southern Electronics Bangalore, a leader in electronic components, aimed to attract talent and customers by promoting a safe and engaging workplace.Southern Electronics Bangalore
4200%
Return on
Campaign Investment