Videos consistently make a stronger impact on audiences compared to text. Visual content conveys more information and captures attention more effectively, which is why an increasing number of marketers are turning to video marketing to promote their products or services.
The advantages of using video marketing for sales and promotions are vast, with studies indicating that 83% of marketers worldwide are leveraging videos to achieve a positive return on investment. Videos offer a distinctive and creative means to display products and services, and they also motivate customers to take action.
Moreover, mastering promo video production can significantly enhance marketing campaigns that might otherwise be challenging for companies. Creating impressive promotional videos demands specialized skills and an understanding of various effects and techniques.
Types of Promotional videos
Promotional videos vary in style and approach, tailored to the message they intend to convey. Here are some common types of promotional videos that can help spread information about your events, products, and services:
⦁ Product Videos:
These videos introduce products and clearly outline their benefits, often demonstrating how the product solves a problem. For example, Apple is renowned for its product videos that effectively showcase items like laptops, iPhones, and wearable technology.
⦁ Explainers:
Explainer videos simplify complex processes or enhance brand recognition. These can be either live-action or involve motion graphics and are particularly useful at the beginning of the sales cycle.
⦁ Product Reviews and Testimonials:
These videos offer social proof that products and services deliver on their promises, often used later in the sales cycle to address potential customer objections.
⦁ Branding Videos:
Aimed at educating consumers about a company’s mission or values, branding videos focus on creating a lasting impression rather than promoting specific products. Major brands like Netflix and Samsung use these videos to extend their reach.
Steps to create a perfect promo video
⦁ Know your end goal
The primary consideration when creating a corporate promo video is to establish a clear objective. Before beginning the script, it’s crucial to understand the purpose of the video. Given that video production can consume a significant portion of a company’s budget, it’s vital to define your objectives to ensure the investment is justified. For example, if a business intends to introduce a new product or service with a promo video, it must first identify the target customer segment. With a clear understanding of the audience’s preferences, the video can be tailored to resonate with them, increasing the likelihood of conversion. Additionally, if there are several objectives, consider producing multiple promo videos to address each one effectively. This approach prevents audience confusion and keeps each video focused and concise.
⦁ Setting the tone:
Once the business has determined the purpose of the promotional video, the next step is to establish its tone. The tone reflects the video’s overall character and attitude, which helps to forge a connection with the audience. Deciding whether the video will be narrative-based or purely informational, and whether it should be light-hearted or evoke deeper emotions, are all dictated by the tone. Possible tones for a video can range from dramatic and informative to humorous, quirky, conversational, or purely entertaining, among others.
⦁ Length of the video:
Determining the length of the video beforehand is crucial, as it greatly influences the final outcome. While it may seem challenging to set a length before scripting, it is essential for ensuring the video doesn’t become overly long and tedious or too brief and lacking in necessary details. Knowing the desired length upfront allows for precise planning of the content to ensure all key points are addressed within the set timeframe. Furthermore, without a predetermined duration, you may find yourself needing to significantly edit the video post-production, which could incur additional costs and time. The intended platform also affects the video’s length; for example, a TV commercial should be concise, while a YouTube video might afford more time to elaborate on details. With the length established, the focus can shift to crafting the visual aspects of the promotional video.
The style of the video:
Once the objective and duration are established, the next step is to determine the video’s visual style. This involves deciding how the video will appear visually, whether it features animation, live-action, whiteboard animations, stock footage, or real actors. The style could be a single type or a combination of several styles to create a dynamic presentation.
Working on the outline:
Now that we have a clear concept and know the direction we want to take, it’s time to focus on the details of the video. A reverse-engineering approach works best for this phase. For instance, before diving into the scriptwriting, jot down your main ideas and concepts on paper. This preliminary outline will serve as a helpful reference as you develop the earlier stages of your video project.
Script details:
Determining script details such as the number of scenes, filming locations, and the characters involved in your promotional video is essential. These elements will vary depending on the type of video you are creating. For instance, a conversational video might be filmed in a single studio setting with two or more individuals engaging in dialogue. Other considerations, including selecting background music, voiceovers, on-screen text, and any products or props to be featured, should also be addressed during this phase.
Call to action:
This step is crucial because the call to action (CTA) gauges the video’s effectiveness. The CTA is the final message you deliver to your viewers, guiding them on what to do next, whether it’s watching another video, following a link, or placing an order.
Scription:
This is the critical phase of your promotional video creation. Scriptwriting can either make or break your project. An engaging and impactful script is essential for the success of the video. It’s important to choose a scriptwriter who is thoroughly familiar with your business and company. With a deep understanding of your business, they can craft a script that effectively targets the right audience. The script should detail various scenes and be organized into audio and visual components. Each piece of audio, whether it’s a voiceover or dialogue, should correspond with specific visuals.
. An ideal script will also detail the characters’ entrances and exits, the visuals of the locations, and the expressions of the characters, among other elements.
Story board:
Now that the script has been finalized and approved by the higher-ups, the next step is to develop the storyboard. This involves creating illustrations or images for each scene of the promo, which serves as a pre-visualization of the video. This process is especially beneficial for animated videos, as having the visuals prepared in advance allows for precise animation during the editing phase.
Production:
Producing a promotional video typically involves professionals who are experts in the field. Engaging a video production company ensures that your promo video is accurately targeted and effectively distributed, reaching the appropriate audience. These experts are well-versed in all aspects of production and skilled in optimizing visuals for optimal results. Avatar studios stands out as a leading promo video company in the bangalore, known for its corporate video services and a team of highly skilled producers who are among the most respected in the industry.
Post production :
Post-production begins once the filming is complete and the project is ready for finalization. This phase involves editing to piece together scenes, synchronizing audio and video, and integrating special effects where necessary. At this point, a skilled editor is crucial to transform your vision into reality. The editor also manages the background sound or music for the promo, ensuring that the music aligns with the visuals and is free of any copyright issues.
Once the company is proficient with these procedures, the promotional video will yield optimal results. The journey from conceiving the idea for a promo video to its final release is extensive. While it’s possible to undertake this process independently, engaging a professional agency often yields better outcomes. An effective corporate promotional video not only broadens your customer base but also boosts sales and, consequently, increases revenue.
Partnering with Avatar Studios, a renowned video production agency, can significantly elevate the quality and impact of your promotional videos. With their expertise in branding services, video production, and corporate video creation, Avatar Studios brings a depth of creative talent, technical skill, and strategic insight. By working with Avatar Studios, you can develop compelling promotional videos that engage audiences and enhance your brand’s presence in the market.
- Written by: Soma
- Posted on: April 15, 2024