Social media has created a buzz all over the world and will continue to rule as long as the internet exists. Social media plays a vital role in everyone’s life because there are so many things that people can do on social media. For few people, it is the only mode of entertainment, and it is difficult for them to even imagine their lives without social media. For example, celebrities and influencers use social media to connect with their fans/audience. Sitting in one place and interacting with people from different corners of the world makes them happy. For this matter, even a normal person gets to see or talk with their close ones who are very far from them. It won’t be wrong to say that social media holds people together!
People also blame social media stating that it has a wrong impact on children these days and that life was better and peaceful before social media existed but as a matter of fact, we all know how social media has benefited us individually even for the smallest information. Every new invention of technology comes with its own merits and demerits hence social media has it too. It depends on every individual on how they use it. One must explain to their children the right way of using social media at the right age. What better example than this pandemic of COVID-19 !! In this phase where there was so much going on in the outside world, social media has kept everyone entertained and informative at the same time. People have made social media their little world when they were restricted to step out of their houses. People have showcased their talent, explored new habits, learned something new, changed their lifestyle for the better by following a fitness regime, etc.
Social media has proven beneficial every time to all the fields that include businesses too. In every business be it a start-up, e-commerce, agencies, IT, or any MNC one most important thing that you need to do rigorously is ‘marketing’ that’s how people will know about you. Today, where digital marketing has almost replaced traditional marketing a business owner or the particular marketing team must be aware of different types of marketing strategies that work best for their businesses. Social media marketing is one such platform where businesses can get very good exposure as they can reach the audience globally. Regardless of gender, age, caste today social media is used by almost everyone for their specific needs hence social media marketing becomes a powerful tool for your business to grow.
Let us know what are benefits we can get out of social media that will help our business grow.
- Brand awareness: As mentioned most of the population uses social media regardless of age, they tend to use their accounts at least twice a day. As a business, you need to reach out to the customers unless they know you exist. Social media will increase the visibility of your business to potential customers.
- Increases website traffic: Apart from increasing the brand visibility in social media it also increases the visibility of your website and hence generates traffic. If people will like your services or if are interested in what you have to offer they would definitely like to explore more about you hence they will visit your website.
- Social media is cost-effective: Creating a profile on social media is free of cost. In traditional marketing where you have to spend a lot of money on the big hoardings, pamphlets, print ads, and manpower social media will cost you nothing and yet allows you to reach the maximum people. It just depends on how well you make your profile, posts to attract the audience.
- Connect with the influencers: Having social media for your business will help you connect with influencers who have a huge fan base and a good number of followers. If the influencer likes your services they can review your product on their page this will let the audience know more about you and they would like to try your product which increases traffic, visibility, and hence sales.
- Engage with the audience: Your business will grow when the audience is impressed by the services you have to offer so it is important to know what the audience likes, their interest, etc. and who better than the audience themselves can tell you about this. Social media lets you have two-way communication with the audience with which you can understand their needs better.
- Builds trust: Apart from just promoting your products/ services on social media you can also upload random pictures like the BTS(behind the scenes) or the way you work, or if there is any method of the manufacturing process, the equipment you use, or anything that is relevant to your business. The audience would not only love to see it but will also feel that you are genuine.
- Targeting the audience: One of the most important aspects of social media is that you can target your audience based on interests, age, gender, likes, dislikes, etc. that means if your services are specific to a certain audience you can only target them. This way you know that the traffic or leads that are coming are genuine.
Conclusion: Apart from the above benefits there are many things that social media can do for your business all you have to do is give the social media in the right hands who knows in and out of it. At Avatar studios, we provide social media services that will let your business grow stronger and better.