Best Video Formats and Sizes for Every Social Platform

When it comes to video marketing, content isn’t everything – format matters too. If your video is brilliant but incorrectly sized, it could appear cropped, blurry, or simply unwatchable. To make your content look professional and platform – optimized, you need to follow each platform’s best practices for video formats and sizes. 

If you’re working with a professional video production agency in Bangalore, they’ll know exactly how to tailor your content for every channel – whether it’s Instagram Reels, YouTube Shorts, or LinkedIn posts. 

Why Video Formatting Matters

One chance is all you get to create a lasting good impression. Audiences decide in seconds whether to watch or scroll, and if your content doesn’t fit right, you’ve already lost them. 

A reliable video production agency in Bangalore understands not only how to shoot great videos, but also how to adapt them for different social platforms without losing quality or impact. 

Ideal Video Specs by Platform

1. Instagram

  • Feed Posts: 1080 x 1080 (1:1) 
  • Reels: 1080 x 1920 (9:16) 
  • Stories: 1080 x 1920 (9:16) 

Instagram favors vertical formats, especially for Reels and Stories. Keep videos under 90 seconds for Reels and under 15 seconds per Story slide. Add captions – many people watch without sound. 

2. YouTube

  • Regular Videos: 1920 x 1080 (16:9) 
  • YouTube Shorts: 1080 x 1920 (9:16) 

Horizontal formats are best for long – form YouTube content. For Shorts, always stick to vertical and keep it under 60 seconds. 

3. Facebook

  • Feed: 1280 x 720 (16:9 or 1:1) 
  • Stories: 1080 x 1920 (9:16) 

Videos under 1 minute tend to perform best. A video production agency in Bangalore can help craft snappy edits with text overlays to increase engagement. 

4. LinkedIn

  • Feed: 1080 x 1080 (1:1) or 1920 x 1080 (16:9) 
  • Max length: 10 minutes (but 30 – 90 seconds performs best) 

B2B videos should be professional, value – driven, and branded. LinkedIn audiences prefer content that educates or informs over pure entertainment. 

5. TikTok

  • Vertical Video: 1080 x 1920 (9:16) 
  • Ideal length: 15 to 60 seconds 

TikTok thrives on authenticity. Quick cuts, text, trending audio, and strong hooks are essential. Partner with a video production agency in Bangalore that understands content dynamics for youth – focused platforms. 

Optimizing Across Platforms

If you’re producing one piece of content, plan ahead to repurpose it. A 60 – second testimonial can be edited into: 

  • A vertical Reel for Instagram 
  • A horizontal clip for YouTube 
  • A square video for Facebook 
  • A short preview for LinkedIn 

Working with a video production agency in Bangalore ensures your footage is shot with all these adaptations in mind – saving time and maximizing ROI. 

Tips for Better Cross - Platform Performance

  1. Add Subtitles: Especially on platforms where users scroll with sound off. 
  2. Use Hooks in First 3 Seconds: Grab attention early. 
  3. Keep Branding Subtle but Present: Use logos, brand colors, and voice.
  4. Respect Each Platform’s Culture: What works on TikTok may flop on LinkedIn. 

Final Thoughts 

If thought through and planned well, a single video can be turned into ten. Inconsistent sizing can ruin even the most compelling message. If you’re aiming for professional results, working with a trusted video production agency in Bangalore can make all the difference. 

They’ll ensure every frame fits the platform – and your brand. 

Need help creating scroll – stopping video content across platforms? Our expert team is a leading video production agency in Bangalore that delivers high – performance videos customized for every screen. Let’s get started. 

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