Want to step up the game? Consider Rebranding

rebrandA brand is more than an identity to the business. It not only tells the consumers about a particular product or service but unfolds the stories behind the idea of starting up the company, it tells about all the experiences the company had to go through to make a place in the market, it is a promise of delivering certain expectations to the audience. Not all products, services, companies are considered a brand. A brand is made when you stop talking about your company and the audience starts speaking about it to each other and this will happen when the audience is aware of your company which is again possible through proper advertising. Even before you enter the market it is important to do the branding so that people can know who you are.

In simple terms, branding refers to a unique name, term, design, tagline, or symbol that makes the product/ service distinct from other sellers.

Branding is important to make the company stand out from other competitors who offer similar services in the market. To establish your business in the market it is important to have a perfect brand strategy with the right branding tools. A few of the essential branding tools include.

  • Audio branding
  • video branding
  • content marketing tools for branding
  • event branding tools
  • visual branding

Each tool has its own benefits and attracts different audiences on various channels.

Branding is a process that involves several steps like

develop websiteThere is a lot of work involved in building a brand identity and just so that you can focus on other important things and don’t pressurize yourself you can opt for the Branding services from a branding agency because they come up with a package for all the services like graphic designing, website design, and development, content marketing, social media management, branding, SEO, etc. They have an in-house team who can work according to the brand requirements. So, branding gives you recognition and creates brand awareness among people when you are new in the market but what if you are already an established business in the market and want to experiment with new things. In this case, you need to give a thought about rebranding.

Rebranding is a marketing strategy that involves a new look and feel of an established business. It might be the new logo design, new tagline, new brand colors, new website, etc. The whole idea is to have a whole new perception about the business in the minds of consumers, competitors, investors, etc., and to attract more audience.

When do you know it is time for rebranding your business?

  • Your brand name and vision doesn’t go hand-in-hand
  • Your business strategy has changed
  • When you outgrow the original mission of the business
  • When you are undergoing a merge
  • When you try to attract the new audience

Rebranding is a big decision and here are a few things you need to ask yourself before considering it.

  • Am I ready to take the risk? : Rebranding is not just about changing few colors and making it bright. The audience already has a perception about you and to change that will take time. One cannot predict how the new brand is taken by the audience. You need to be ready for the consequences as it might affect all the areas of business.
  • Have I done enough research? : It is important to gather as much information as possible. Researching the brands that have done rebranding in the past and learning from their situations will be an advantage. Research about the market and understand if your brand will still be relevant after few years. Understand the target audience and see will the brand message you want to convey be perceived by the audience in the same way.
  • The budget : Once you know what changes you need to do, analyze if you have enough budget. Even if you have the budget is it worth it to invest at this particular time? The desired results of rebranding might take a considerable amount of time and money. Consider a budget and hire the rebranding services that can give you quality work at affordable prices.
  • Do I have a proper plan? : Before you hire any rebranding services be sure to have a plan of your goals and how you are going to accomplish them. Of course, the branding agency will help you with the new strategies. But, have a plan of how your first impression should be to the world and then tell your requirements to the agency. Think about the problems beforehand you may face in this process how will you deal with them.

If you are ready for rebranding contact Avatar studios, a creative agency in Bangalore where our marketing experts will help you understand the rebranding strategies and ideas and will help you achieve the success you are looking for.