With the expansion of the internet, Digital marketing has grown leaps and bounds.
The best part is that it is beneficial for all kinds of businesses irrespective of small or big.Moreover, there are different platforms & channels that can be used as a part of digital marketing strategy.
So, today our discussion will be on the different types of digital marketing campaigns.
Let us have a look:-
SEO is considered one of the important tools that is used in digital marketing. It can help to optimize your online content such that it ranks higher in the search engine results. SEO tactics are used to increase the organic search position on sites such as Bing and Google.
The search engine ranks primarily on three factors such as relevance, quality, and authority. It is also split into two types, i.e., technical & content related. Both of them hold a lot of importance for gaining traffic on your website.
Content marketing involves creating & distributing content, i.e., pictures, text, and multimedia.This adds value to your target audience rather than showcasing an advertising message.For B2C, content marketing can be involved in blogs, articles, fun videos, and social media posts.
On the contrary, B2B could be more about webinars, white papers, and educational videos. To begin with, you can use 4-5 core themes upon which you can focus. It should be based on what your customer wants & the things that your brand wishes to communicate. Other than this, finalize the formats you wish to use, such as audio, videos, articles, etc. Lastly, focus on the channels where you wish to post the content. This could be a social channel, website., etc.
PPC is basically paid search advertising. For example, Google Ad campaign. It is similar to the natural search engine, but it is just that it appears at the top of the page with Ad mentioned on it. A top-ranking position can easily be purchased based on geographical location, keywords, etc. PPC is quite handy for local businesses and e-commerce websites.. You can use PPC to boost & complement the work that you have been doing for natural search optimization.
For this, you would have to do proper keyword research and try out a different ad copy. Further, see what is working for you and optimize & track your campaign. PPC can sometimes get complicated, and the best way to execute it is to get in touch with a good agency.
Digital advertising is similar to traditional print ads, and it is just that it is available on the online medium. So, you can potentially target specific publication which you feel your audience might read. For the display ads, you need to make a very impactful, clear, and memorable message.
Further, look out for a good platform where you can fit your Digital advertising message. If you are a small business & aware of your market, you can get in touch with specific publishers. In this way, they can post it on their website. Likewise, you can make use of a third-party solution such as Facebook Audience network or Google Display Network.
Mobile marketing is similar to Digital marketing itself, and you would have to do the same things you do on a desktop. Other than this, you would have to do mobile-specific activities. Some of these include sending text messages, doing in-app advertising, and using social messaging applications. It holds special importance if you target a younger audience who tend to spend most of their time on the phone.
Your topmost priority should be to make your website. mobile- friendly such that it can work well for different devices. So, try to keep things short & simple and use big buttons and clear texts. Besides this, put captions on your videos such that people can understand your message even without sound.
Social media marketing
With a Social media Campaign, you can add a whole new dimension of interaction & engagement. Moreover, you get an opportunity to interact with the users and listen to all their queries. There are different kinds of social media channels such as Instagram, Facebook, YouTube, LinkedIn, etc. Thus, every business should be on these social media channels if you wish to leverage them fully.
Your social media channels should be part of the content marketing strategy. You would need to pinpoint the type of content to create, format, and channels for distributing. Moreover, it would help if you remember when you are posting the content and on which social media channel. As mentioned above, Social media platforms are interactive, and it is just not about pushing your posts. Hence, you should respond to your customers and try to have real conversations with them.
Email may seem to be an old-school method for you, but it is still one of the effective digital marketing tools. The retail brands & e-Commerce sites take full leverage of it. They push seasonal discounts & promotions to acquire customers. Besides this, you can use an email newsletter to provide good value to your customers. You need to choose good email software and start collecting the emails of users.
Moreover, you need to provide them with a valid reason to opt for, such as free design templates, PDF guides, etc. Once you have collected the emails, then you need to stay in regular touch with them. For this, you can create a weekly newsletter regularly. Further, ensure that it is packed with a lot of value rather than just sales & promotions.
In Influencer marketing, partnering with influencers is being done, such as authority figures, celebrities, experts. All these influencers already have an existing audience that you can take leverage. They can help promote your product/services to their audience through Instagram, YouTube, and Snapchat. Further, their loyal audience would follow their recommendation and purchase the product from you.
You need to make sure that you choose specific experts or leaders according to your industry demands. Apart from this, you need to figure out what you want from your influencer marketing campaign. After this, you can shortlist specific influencers having the right audience. Also, look for someone that can be a good match for your brand. The next thing that you can do is get in touch with them and negotiate the pricing.
Affiliate marketing means outsourcing to other companies or individuals to promote your products in return for a commission. It is quite popular with e-commerce sites & Bloggers. The affiliate puts your product on their website., and if any user clicks & buys, then the affiliate gets a commission for making the sale. To begin with, a competitive analysis needs to be done about the available programs.
Further, you need to look at the commission that they are offering. Also decide, if you want to run the program in-house or if you wish to partner alongside an affiliate marketing agency. You should also be clear about terms & conditions as well as the payment details.
Videos are quite trending these days, and you should implement them into your business. It can be of any type, such as long format, short clip, entertaining, or pre-recorded. You should implement video as a part of your content marketing strategy.
Be specific about the kind of videos you are making, such as educational, inspirational, or entertaining. You should also be focused on your objective before making videos. It is not important to have high production values, and you can easily shoot good videos content through an iPhone. But make sure that sound & lighting is professional & clear.
You may feel that the radio is outdated, but there are still people who listen to radio. With the growth of internet audio, a lot more businesses are showing interest in Audio marketing. Some of the things included in Audio marketing are Podcasts, Google Home or Amazon Alexa, etc. In the case of implementation, the first thing is to decide what you want to do.
For instance, starting a podcast, creating a radio ad, etc. You also need to figure out who your target audience is and where they spend most of their time.
What’s your choice?
Above are some of the digital marketing campaigns that you can use for your business. All of them are quite effective, and they can increase the ROI of your business if implemented in the right way. But, you should be clear regarding the things that you wish to achieve.
You should also understand who your target audience is and where they are most active. Further, you can get started with these digital marketing campaigns to get the result in your favor. Lastly, if you wish to raise any queries, then let us know in the queries