"The treatment of the new logo and the Subsidiary icons were designed with the same visual grammar created for the brand. This was done to convey innovation and expertise and reliability of the brand making it easier to adapt with sub-brands and other business verticals.
The new brand consists only of the name ‘Seonics’, doing away with the entire company name “Southern Electronics Pvt. Ltd.” in the previous visual identity. The new typeface for the logo was made in uppercase, with an amalgamation of smooth and curved edges."