“Action to school time”, “Amul- the taste of India” when we hear these taglines we all go nostalgic right?. Whether we buy it or not advertisements have always made a strong impact on our lives and the trend continues even today. We all have at least one favorite advertisement in our life that brings a smile to our face. Advertisers today have set a benchmark for themselves and are bringing out their best creative side to build brand awareness and to impress the audience. There is a lot of work behind an advertisement from designing its logo, tagline, publishing it on the right platform, to promoting the products and companies don’t have time enough time as they got a lot of other work to do For this reason advertising agency came into the picture. It handles all types of advertising work, promotions. whereas a media agency is the one that provides services and tells the companies where, when, and how to advertise, also helps an advertising agency to build a positive reputation and for doing so they get paid by the advertisers.
What does an ad agency, media agency do?:
An advertising agency handles negotiations, creates a campaign, copywriting, designing, etc. not only these advertising agencies also comes up with fresh ideas and strategies to transform a company’s product into a “brand”. And sometimes it handles promotions and marketing too if required Whereas, a media agency listens to the requirements of the client’s first and most of its work is sales based like increasing the sales of a product or service and sometimes it also works on giving better search results, increase ROI, drive traffic. Etc.
Types of Ad agency and media agency:
1) Different types of ad agency include:
- Full-service agencies
- Interactive agencies
- Traditional agencies
- Creative ad agencies
- Branding ad agencies
- Public relation agencies
- Social media agencies
- Digital ad agency
2) Different types of media agencies include:
- Research and insights.