As the trend moves with time, video continues to be a strong attraction to interact with your audience and clients. How is video more influence nowadays? People can relate and understand much better when they see it live. In 2021, people prefer to see a video regarding the product they are purchasing or the information they needed.
Is video still influencing customer's purchasing decision making and where they are browsing now?
Let's see the key features to understand the static clearly
- According to a survey, 93% of consumers finds videos helpful while shopping
- Consumers engage over videos on social media compared to other posts. Videos are their #1 favourite content to know about anything.
- YouTube, Facebook and Instagram are the most preferred video streaming platform to know about any product or services.
- When consumers search for a product, they prefer watching it on video more than reading about it or seeing the pictures.
Surprisingly, the videos have properly dominated the digital world for some time. Businesses have known the importance of the video marketing nowadays!
So let us learn more about the significance of Video in Digital Marketing. Let us proceed further:
Why should Video include in Digital Marketing?
There are various reasons why digital marketers should select to create various videos, but on the contradictory, there are some of the most impressive statistics which prove to be the most important Video in digital marketing. So let us start with it:
Ninety-seven percent of marketers admit that videos can assist the customers in better understanding the products. What do you think of video marketing if you are an entrepreneur?
- 81 percentiles of the business have initiated using the Video as a part of the digital marketing tactics.
- Live videos consist of 13 percent of the entire traffic.
- The maximum percentile of the customers admits that a video helps in making a purchasing decision.
If created on point, videos can help give a personal connection to whatever one is watching. Marketing by the Video helps enhance the businesses and thereby provides an opportunity to immensely build up a personal connection with the audience who is watching it.