The global video marketing industry underwent seismic shifts in 2020 and 2021. The pandemic proved that digital marketing could be extremely cost-effective if you use the right tools. Videos are by far the most effective tools for video marketers. Compelling visuals can drive audiences and inspire them to spend on your company’s products and services. That’s why ad spending in India’s video marketing sector was over $696m in 2021.
It’s clear that video marketing is the present and the future of marketing. Do you want to leverage high-quality videos to boost your brand awareness and increase your bottom line? Partner with Avatar Studios – the best video production house in Hyderabad! Our hybrid video production department is full of experienced writers, directors, editors, and graphic designers. We’ve helped produce hundreds of documentaries, corporate videos, ad films, social media vide
Our videos reflect the values and the best qualities of our client’s brands. More importantly, our carefully researched scripts always address our target customers and their core needs. Plus, we create the most compelling visuals and videos based on the latest video marketing trends. Our video production company in Hyderabad is always up-to-date with what other top global companies are doing.
Here are some exciting video marketing trends we are planning to focus on in 2022 –
An Emphasis on Explainer Videos (Especially Animated Explainer Videos)
Explainer videos are short-form videos that highlight specific concepts. From product features to business ideas to educational topics - explainer videos can feature all types of content. But, they’re all geared to boost brand awareness and impact customer decisions. We never coax our viewers to take action – we share brand-related ideas in subtle and compelling ways to persuade them.
How? By using stunning visuals! According to a recent survey, 84% of consumers reported that watching explainer videos swayed them to make purchases. Many of these videos were animated. Avatar Studios has one of the finest animation video production houses in the country. Here, we can incorporate appealing graphics, cool characters, and plenty of other exciting features in your animated explainer videos.