AVATAR STUDIOS

How to Write Scripts for Videos



How to Write Scripts for Videos

In 2021, the average consumer is expected to spend 100+ minutes a day watching videos on the Internet. This rapid rise in video consumption started in 2020, when the average online video consumption rate saw an increase of 96%. Now, what do all great videos have in common? Great ideas. Creating appealing video content for your business is primarily about converting great ideas into great scripts. Of course, the actual video production process is equally important . But, without great scripts, high-quality video production is impossible.

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High-quality scriptwriting can help you explore interesting concepts, set predetermined themes, and give your projects clear direction. At Avatar Studios, we have produced thousands of video scripts that have driven outstanding results for our clients. We have years of collective experience in producing documentaries, corporate films, ad films, social media marketing videos, explainer videos, and more. We are the best video production house in Hyderabad and proud home to the country’s leading scriptwriters and editors.

Our years of experience in video production, web design, and marketing give us a unique perspective on scriptwriting. Be it writing scripts for corporate films, documentaries, explainer videos, ad films, or in-house training videos – you can rely on us. Here’s how our video production company in Hyderabad approaches the process of scriptwriting in large and small-scale video production projects:


Setting the Format

Scripts of feature-length movies, marketing videos, ad films, etc., have similar formats. Our team follows the established formatting rules of scriptwriting but with some slight changes. Creative marketing videos that feature new ideas and concepts always secure higher engagement. That’s why our team never puts down our clients’ suggestions while writing scripts. We expect collaboration and aim to create videos exactly how our clients visualize them.

However, our video production company in Hyderabad is strict about one rule — the length of the videos. In our experience, the best marketing videos are 30 to 120 seconds long. That’s why every creative expert at our video production agency is trained to write 240, 120, and even 60-word scripts. Of course, we can write longer, more traditional scripts. But, if you want to create engaging, short-format videos, you’ll need this specific skill set.

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Setting the Structure of the Script

Being the best video production house in Hyderabad, our team never likes using words like “formula.” But, setting a clear structure for every video script is vital. Or else, hour-long script-related discussions can turn fruitless. In our experience, almost all good video scripts have the following elements -

  • Setting : Fast and attention-grabbing emotional hook or a surprising fact or a relatable incident.
  • Difficulty : Confront your target audience’s immediate difficulties, essentially showing them why they should care.
  • The “Secret” : A revelation of what the target viewer could be doing wrong.
  • The Solution : Promotional content about the product or service, displaying how they can solve the target consumer’s difficulties.
  • The Brand : Promotional content about the brand, explaining how the brand knows the “secret” solutions.
  • The Call-to-Action : The final “hook” to make the audience feel passionate about the problem your brand is planning to solve.

Creating the Body of the Script

It’s always better to stick to specific customer profiles while visualizing the body of the script. The script body will contain details about the central characters, important dialogues, etc. It needs to be as relatable as possible. Before writing this section of the script, gain a solid understanding of your audience’s preferences.

  • Where will your audience watch your video?
  • Which age brackets is the video targeting?
  • Is your target audience niche or universal?
  • What's the average attention spans of your target audiences?
  • What message should the viewer take away from the video?

Addressing these questions will make it easier to set the tone and the key themes of the script. Setting the duration, using the right language, and determining the core messaging of the script also becomes easier. Our video production agency constantly works with local companies. These companies have very specific target audiences.

Our scriptwriting team always prefers using audience-specific language and themes in our scripts. Be it live-action videos or animated explainer videos - concentrating on the specific needs of target audiences is critical. Based on the aforementioned details, we finalize the following aspects of our scripts –

  • Locations
  • Dialogues
  • Central characters, their backgrounds
  • Video format (shooting technique)
  • Time Limit

Finalizing the Visual and Audio Elements

Your script is a set of directions. During production, the script should be easy to follow and clear all confusion. That’s why specifying the visual and audio elements of your video in the script is very important.

  • Determine which parts of your video script will feature background music.
  • Which scenes will line up next to each other, and how will each scene be connected.
  • Break down each scene into smaller sections and structure it in a shooting-friendly way.
  • Decide what extra audio elements (e.g., narration, sound effects, etc.) will be required in which scenes to set the ambiance.
  • Re-edit the dialogues to ensure when they’re delivered at a reasonable pace – they don’t cross the time limit.

Our team re-visualizes each script we produce countless times to ensure its compelling. After deciding the story and the structured narrative arc of the script, we provide a script that’s ready for shooting.

Avatar’s film and video production crews are full of experienced writers, cinematographers, editors, composers, animators, and directors. To know more about our scriptwriting and video production processes – contact us now!

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