In 2021, the average consumer is expected to spend 100+ minutes a day watching videos on the Internet. This rapid rise in video consumption started in 2020, when the average online video consumption rate saw an increase of 96%. Now, what do all great videos have in common? Great ideas. Creating appealing video content for your business is primarily about converting great ideas into great scripts. Of course, the actual video production process is equally important . But, without great scripts, high-quality video production is impossible.
High-quality scriptwriting can help you explore interesting concepts, set predetermined themes, and give your projects clear direction. At Avatar Studios, we have produced thousands of video scripts that have driven outstanding results for our clients. We have years of collective experience in producing documentaries, corporate films, ad films, social media marketing videos, explainer videos, and more. We are the best video production house in Hyderabad and proud home to the country’s leading scriptwriters and editors.
Our years of experience in video production, web design, and marketing give us a unique perspective on scriptwriting. Be it writing scripts for corporate films, documentaries, explainer videos, ad films, or in-house training videos – you can rely on us. Here’s how our video production company in Hyderabad approaches the process of scriptwriting in large and small-scale video production projects:
Setting the Format
Scripts of feature-length movies, marketing videos, ad films, etc., have similar formats. Our team follows the established formatting rules of scriptwriting but with some slight changes. Creative marketing videos that feature new ideas and concepts always secure higher engagement. That’s why our team never puts down our clients’ suggestions while writing scripts. We expect collaboration and aim to create videos exactly how our clients visualize them.
However, our video production company in Hyderabad is strict about one rule — the length of the videos. In our experience, the best marketing videos are 30 to 120 seconds long. That’s why every creative expert at our video production agency is trained to write 240, 120, and even 60-word scripts. Of course, we can write longer, more traditional scripts. But, if you want to create engaging, short-format videos, you’ll need this specific skill set.