What is digital marketing?
Digital marketing is the new way of marketing in which products, services are advertised or promoted online through digital marketing channels like websites, social media, mobile applications. Digital marketing is growing rapidly in every field and is giving tough competition to the traditional approach. Digital marketing will expand more and will have a great scope in the coming years and will remain evergreen till the internet exists!..
What is SEO?
Search engine optimization is the process of enhancing your website through certain strategies on the search engine result page. For example, if you search for something online you get results of the relevant query, and most of us click on the top results to find the resolution. SEO is all about getting your website on the top results and getting a higher rank. Google has its algorithms and decides the ranking factors based on various factors like user-friendliness, mobile-friendliness, how fast the page loads, etc. A search engine doesn’t mean only Google there are many others like yahoo, Bing, Youtube, etc.
Benefits of SEO
- SEO improves user-experience: User-experience is the most important thing because everything we do online is to attract users and gain more traffic. Your website is the first impression of your brand and hence one needs to be sure it is the best one. Only if your website is user-friendly and if the audience likes it they will explore more about your brand and will love to visit you again.
- SEO focuses on the target audience: Unlike the traditional approach where the advertisements are done without knowing if the people are interested in knowing about your products and services. SEO works on keyword research and hence only the people who are searching for relevant services will reach you out and thus you get a genuine audience
- It will be a one-time investment: with SEO you don’t have to pay for ads. It depends if you are writing the content or you are taking the SEO services from an agency. Once you do the initial investment there is no looking back. Even if you will not see the results immediately it will give you assured long time results.
- SEO ensures mobile-friendliness: Mobile-friendliness is one recent ranking factor Google has introduced. Not every time people will browse the internet, websites on the desktop some will browse on the mobile as it is more comfortable. So your website must be fast in loading and should be compatible on mobile and other hand-held devices. SEO makes sure your website includes this feature
- Increases social media followers: With the help of SEO when the audience will reach your website they will explore more and if they like your website and the services you offer are relevant to them they will follow your social media handle to keep themselves updated about the new products and they will love to hear back from you
The market today has become a competition for businesses. There is always an effort to prove why our business is better than others. Where the big businesses know this trick and have gained the audience trust for the past so many years small businesses struggle to reach even the minimum audience. So it is necessary to develop marketing strategies for small businesses so that they can also leave their footprint in the race of business and become successful. SEO services for small businesses assure more traffic, more leads.
How SEO helps small businesses
- Creates brand awareness: It becomes difficult for small businesses to gain the trust of the audience who are already using other products offered by other brands. To let them know you offer the best services and people should try you once they need to know about your brand. SEO does the job for you and will make people reach you through all the required strategies.
- Helps in finding new customers: for small businesses every customer is important even if there are a handful of them. Approaching new customers based on their interests is a task. But SEO makes it easy for small businesses to reach new customers that drive more traffic and hence more conversions that will lead to the business growth
- Better conversion rates: Not everyone who visits your website turns out to be a genuine customer. Thankfully SEO optimizes the website through which people find it easy to navigate and if the services offered by your brand meet their expectations the visitors are more likely to convert into customers.
- SEO will help small businesses to win the competition: the competition is tough in the market as several other businesses offer similar products like your brand. But some businesses still follow the traditional approach and if your business website is optimized it will grab the attention of the audience who wants services online.
- SEO is a cost-effective strategy: The main problem small businesses face is the budget and that is the advantage big businesses have as they can spend money on ads. SEO helps your website to get a better ranking that is enough to gain more traffic and hence more conversions the only investment you need to do is on the SEO services.
- It is a one-time investment: Spending on ads will bring you results but it will last only till you are investing in it. With SEO you only have to pay for the services. Although results will take a little time it will be long-lasting. Once you start getting traffic all you have to do is maintain the SEO.
- Grab the attention of investors: If your website is optimized and is top on the SERP many businesses will want to collaborate with you and want to invest in your business. This will make your business even more successful and will see rapid growth as you will get more clients.
- User-friendly website: A user-friendly website is a basic start for your business as with this the audience will start knowing about your brand and will decide if they want to become your customer or not. SEO helps in creating a user-friendly website and gives a kick-start to your small business.
At Avatar, we provide you the best SEO services which will take your business to the next level, and will see success like never before. Let us work together and plan the next move for your business in the field of digital marketing and build an SEO strategy that will enhance your overall business.